Project 01
Wild City Redesign
Brand site
2026
Web Design, UX Design, Brand Identity
For Who
Wild City
Tags
Web Design, UX Design, Brand Identity
Duration
3 Months
Date
2026
Project Summary
** Wild City is a 501(c)(3) nonprofit connecting New Yorkers with the outdoors through nature-based STEM education and outdoor adventures. With no existing online presence, Wild City needed a cohesive brand identity and website to showcase their mission and programs. **
What I did
Collaborated with the graphic design team to develop a cohesive brand identity and designed an engaging, student-centered website inspired by workbooks and scrapbooks. Created intuitive layouts, custom CSS, and interactive elements to bring the experience to life. Built the site in Framer, with designs and assets created in Figma and Google Stitch.
Result
Results
Expanded Online Reach & Increased Program Sign-Ups
Established Wild City’s digital presence with a cohesive brand identity and engaging website, making its programs more accessible and helping expand community outreach and program sign-ups.
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